Starting a local initiative is a perfect way to bring crafters, collectors and artisans together. However, it is not as easy as it may first seem. There are a number of important things that organizers will have to think about in order to succeed.
Coming up With a Clear Mission Goal
Before doing anything else, it is essential to decide exactly what the purpose of the initiative will be. A good way to do this is by coming up with a clear and concise mission statement. The organizer can then base all of the main objectives and actions on this goal. Over time the goals may be expanded and change.
Bringing Artisans Together
The next step is to bring these people together since the main reason for the initiative is to encourage the work of artisans and collectors. If there are any well-known people in the community who do this kind of work, it is worth contacting them. It is also a good idea to run a campaign that informs artisans and collectors in the area of the initiative.
Deciding on Profit or Non-Profit
Another key thing to decide is whether the initiative will be designed to make money. If this is the case, then it is up to the organizers to determine where the profits should go. A non-profit initiative is still allowed to make money. It just means that the funds will go towards charitable endeavours.
Marketing the Initiative
To generate as much attention as possible, the initiative will need to be marketed well. There are numerous ways to achieve this. A flyer campaign is cost-effective and ensures that people in the local area will be made aware of the initiative. If the organizer wants non-local people to know about it, they can spread the word on social media.
Expanding as Popularity Increases
Once the initiative has become successful, the organizer should think about how they can expand it. This could include increasing the number of people involved or finding a larger venue to hold it. The more popular the initiative gets, the more it will need to expand.